Research shows that the more plant-based foods you eat, the healthier you are.


And you can easily meet all your nutritional requirements - athletes do it all the time. Plant-based foods have plenty of protein, carbs, fiber, vitamins, minerals and antioxidants.


And there's even a bonus: No artery-clogging cholesterol.

Why plant-based?

Unnatural growth, forced impregnation, intensive confinement and mutilations are all standard practices performed on farmed animals. These farms are the source for 98% of all animal products consumed and purchased. While affording a few improvements, cage-free, free-range and humane labeled animal products still also subject animals to most of the same practices.


Many people find all these modern animal agriculture practices conflict with their own personal sense of right and wrong.

Ethical reasons

The most current and reliable research shows that a plant-based diet rich in fruits and vegetables, is a powerful step toward disease prevention and living a healthy life.


According to the Academy of Nutrition and Dietetics, people who eat a plant-based diet have a lower risk of heart disease, Type 2 diabetes, hypertension, certain types of cancer and obesity.

It's good for your health...

Animals raised on modern agricultural farms spend their lifetimes in cages, where most cannot move other than standing up or sitting down, must spend their lives in poorly ventilated sheds with no exposure to the outdoors and undergo bodily mutilations such as castration, tail and teeth removals and debeaking with no anesthetic.

Upon learning about the realities of modern farms, many people choose to reduce or no longer purchase animal products, instead choosing some or all of their food from plant-based sources.

Animals benefit as well:

According to the United Nations Environmental Programme, plant-based diets are more environmentally sustainable than diets rich in animal products - because they use fewer natural resources and are associated with much less environmental damage.

Animal agriculture is currently the leading cause of deforestation, water pollution, freshwater depletion and oceanic dead zones. It is also one of the largest contributors of greenhouse gas emissions.

... and for the planet!