Executive and Management Team

Founder, President and Chief Executive Officer

As President and CEO, Lorena is the heart and soul of the organization, leading the program since founding it in late 2016. Her vision for a non-profit education program that informs teenagers and adults about the effects of food choices on our health, the environment and animals has been realized and continues to reach students and others throughout the US, Canada and Australia. ECP is now the nation's largest, most effective non-profit education program focused on the issues related to animal agriculture and its effects on the whole planet. 

Lorena has spoken on the effectiveness of education in the health, animal and environmental movement at conferences, colleges, and high schools throughout the U.S.

Lorena has an undergraduate degree in Zoology from Texas A&M University and a graduate degree in Ecology and Sustainable Development (Argentina). Since her teen years, she has been an advocate for the environment and has lectured extensively on related topics in the US, Argentina, and Bolivia. She began ECP by personally lecturing to students in the greater Atlanta area. She continues to regularly present at colleges and conferences. 

Chief Strategy Officer

As Chief Operating Officer for the Educated Choices Program, Ann Robin plans, executes and manages ECP’s policies, new partnerships, operational growth, daily operations, and staff. From the early days of the program, Ann has worked closely with CEO Lorena Mucke to build ECP into a highly professional educational organization, presenting now to hundreds of thousands of students across the US and Canada.
As a lifelong health, environmental, and animal advocate, Ann has actively promoted a healthy, sustainable and compassionate lifestyle. A former high school and college educator, she understands ECP’s imperative to connect early with youth and young adults as they begin to make informed and thoughtful choices. Ann’s additional experience as a business owner and consultant in the non-profit world bring a unique perspective and skill-set for strategically expanding the program's reach and accomplishing the mission of ECP.
Ann has worked with advocacy groups and organizations throughout the United States. She has lobbied lawmakers, testified for and promoted important bills and was a key contributor to advancing public school opportunities for high school science students. Ann has been a licensed high school teacher and college instructor, with advanced degrees in Sociology and Education. 

Managing Field Director

As Managing Field Director, Ashley uses her experience as a former business owner to oversee and guide the success of our Field Directors and Educators as they implement our program’s mission. Ashley graduated from the University of South Florida with a degree in Biomedical Science and worked in the medical field for 10 years, the last 5 of which she founded and operated her own medical scribe company.  Ashley has extensive knowledge about the health, environmental and ethical implications of food choices and will continue to share her insights with students and teachers in the classroom.

Managing Field Director

As a Licensed Professional Clinical Counselor, Katie's experience working with people to create fulfilling and balanced lives provides an ideal skill-set for a Managing Field Director. Katie's management role with ECP reflects her depth of knowledge and natural leadership abilities as she supports our Field Directors in the field. Katie holds a M.A. from Walsh University in Counseling and Human Development and a B.A. from the University of Akron in Psychology.

Field Director

As a Field Director, Janessa brings extensive experience from her management career in New York City. She is also the founder of Plant-Based Power Oakland and also holds a certificate in Plant-Based Nutrition from the T. Colin Campbell School for Nutritional Studies through Cornell University. Her decades-long commitment to educating others about the importance of sustainable food choices informs her work for ECP and her guidance of program educators.

Field Director

Alisa's extensive management experience in the for-profit sector serves her well in the role of Field Director as she guides and supports her team of educators in the field. Alisa studied with Semester At Sea, where she researched food cultures and sustainability. She also spent several years as a professional performer and has worked as a teacher, educating and supporting young minds in pre-school. Her experiences have brought her a love for all living creatures and a commitment to teaching others that each of us can make a difference for our planet. Alisa has a degree in History from Salem State University. 

Field Director

Katie's enormous success as a field educator laid the groundwork for the exceptional skill set she brings to her role as Field Director. Katie also has three years of experience in the classroom, working as a full-time substitute teacher. Katie’s previous experience with students and her knowledge of nutrition and health issues combine to give her unique qualifications. Katie obtained her Bachelor's degree from the University of Kansas with a major in the History of Art and a minor in Applied Behavioral Science.

Field Director

Victoria’s decade of experience working with students and education professionals provides wisdom, insights, and expertise to her role as a Field Director, and also informed her previous work with ECP as a Field Educator. Victoria spent 7 years teaching middle school in Manchester, NH and continues to enjoy sharing her love of learning and sustainable, compassionate living with students around the state. She is dually certified in ESOL (K-12) and Elementary Education (K-8) by the State of New Hampshire. She recently earned her Plant-based Nutrition Certificate from the T. Colin Campbell Center for Nutrition Studies through Cornell University. Victoria holds a Bachelor’s in English and a Master’s in Education, both from the University of New Hampshire.

Field Director

In the role of Field Director, Zannah draws from her previous position as a Field Educator and her experience teaching at the college level to expertly guide her team of educators in the field. Her unwavering positivity and compassion have made her an effective manager and an impressive educator in classrooms throughout her state. Zannah holds an M.A. in Religious Studies and a Graduate Certificate in Gender, Sexuality, and Women’s Studies from UNC Charlotte. She also earned a B.A. in Religious Studies from UNC Chapel Hill.

Field Director

Casey first joined ECP as a field educator, but also previously spent years as an educator in settings such as a national wildlife refuge and other varied school classrooms/campuses throughout the country. These positions have given Casey formidable experience and knowledge to apply as she continues to discuss critical and timely issues with students while guiding our field educators as they teach in their own communities. 

Casey has a B.S. Honors Degree in Animal Behavior, Ecology, and Conservation, with minors in Philosophy & Anthrozoology from Canisius College. She is also completing her M.A. in Education at Valparaiso University.

Design Manager

As Design Manager, Janine brings a broad range of unique skills to our organization. She began her work with ECP as a Field Educator and soon after contributed valuable ideas to improving field efficiency that were later adopted into our field model.


Janine is a former small business owner in the web & graphic design area. And she is not only a passionate advocate for a healthy and sustainable lifestyle but is continuously looking for new and creative ways to improve our efficiency and promote our work. Janine attributes much of her exceptional creativity to her upbringing in her native Germany.

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