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Our Mission

The Educated Choices Program educates middle school, high school, college students, and other community members about the impact of their food choices, empowering them to make decisions that are consistent with their own values as related to human health, the environment, and animals. By providing factual information from highly respected scientific sources and promoting respectful dialogue, participants are encouraged to think critically about their food choices.

WHY?

Environment,

Health, Ethics

 
 

Our Impact

It is imperative to empower young people to appreciate their potential in influencing the future of our planet with their food choices. ECP harnesses the opportunity to create a better, healthier world through our programs designed to educate these leaders and consumers of tomorrow on the direct link between what they eat and both human and environmental health.

ENVIRONMENT

Making sustainable food choices is the single most impactful action we can take to help mitigate climate change and improve the health of our planet and its inhabitants of all species.

HEALTH

Over 100 million Americans live with diabetes or prediabetes, and the leading causes of death are heart disease and cancer. Since 1970, the incidence of childhood obesity has tripled. These chronic diseases, among others, can be broadly traced back to the Standard American Diet, which we have the power to change.

ETHICS

Traditional farming methods have become industrialized into mass production models to support the global demand for animal products. Processing billions of animals annually results in dangerous hazards for workers, unnatural living conditions for animals, and overwhelming strains on our planet's ecosystems. Rapid developments in new food technologies have empowered us with the opportunity to reduce or eliminate these concerns.

ENVIRONMENT

Making sustainable food choices is the single most impactful action we can take to help mitigate climate change and improve the health of our planet and its inhabitants of all species.

HEALTH

Over 100 million Americans live with diabetes or prediabetes, and the leading causes of death are heart disease and cancer. Since 1970, the incidence of childhood obesity has tripled. These chronic diseases, among others, can be broadly traced back to the Standard American Diet, which we have the power to change.

ETHICS

Traditional farming methods have become industrialized into mass production models to support the global demand for animal products. Processing billions of animals annually results in dangerous hazards for workers, unnatural living conditions for animals, and overwhelming strains on our planet's ecosystems. Rapid developments in new food technologies have empowered us with the opportunity to reduce or eliminate these concerns.

ECP is honored to be named a laureate of the Global Warming Mitigation Project's 2021 Keeling Curve Prize, recognizing our commitment to creating climate solutions by educating tomorrow's leaders.

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ECP is pleased to be a chosen recipient of the 2021 Eat the Change Impact Grant for our dedication to educating and inspiring people to choose more climate-friendly foods.

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ECP has earned the Platinum Seal of Transparency from Guidestar, signifying our dedication as a trustworthy and well-established non-profit organization. We pride ourselves on open and honest communication with donors and supporters, inspiring confidence in our relationships.

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ECP has been awarded the America's Best Charities Seal of Excellence due to our high standards of public accountability, program efficiency, and cost-effectiveness. By providing evidence of our program activities and demonstrating the benefit of our services, ECP has the privilege of being eligible to receive donations through workplace fund drives nationwide. Check with your employer to inquire about participation.

Other Projects and Partnerships

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We are a proud partner of EARTHDAY.ORG. Our work to educate students about the link between food choices and the environment helps to support their mission to diversify, educate and activate the environmental movement worldwide.

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ECP and the Physicians Association for Nutrition have partnered to develop "The Power of Nutrition in Disease Prevention," a highly academic digital presentation designed to educate healthcare science majors about the critical role nutrition plays in preventing and reversing chronic health conditions.

The Early Action Network is an international initiative designed to support projects that educate and empower young people to make healthy and sustainable food choices. As part of this diverse group of organizations, we share best practices and resources to strengthen our efforts and increase impact.

ECP is proud to be part of 50by40, a coalition of organizations dedicated to cutting the production and consumption of industrial animal products globally by 50% by 2040 for the earth, the climate, and people.

Executive Team

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Lorena Mucke

Founder, President and Chief Executive Officer

As President and CEO, Lorena is the heart and soul of the organization, leading the program since founding it in late 2016. Her vision for a non-profit education program that informs teenagers and adults about the effects of food choices on our health, the environment and animals has been realized and continues to reach students and others throughout the US, Canada and Australia. ECP is now the nation's largest, most effective non-profit education program focused on the issues related to animal agriculture and its effects on the whole planet.

Lorena has spoken on the effectiveness of education in the health, animal and environmental movement at conferences, colleges, and high schools throughout the U.S.

Lorena has an undergraduate degree in Zoology from Texas A&M University and a graduate degree in Ecology and Sustainable Development (Argentina). Since her teen years, she has been an advocate for the environment and has lectured extensively on related topics in the US, Argentina, and Bolivia. She began ECP by personally lecturing to students in the greater Atlanta area. She continues to regularly present at colleges and conferences. 

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Karyn Knox

Chief Development Officer

As Chief Development Officer, Karyn combines her non-profit fundraising experience with her corporate leadership experience to help ensure ECP’s continued success. By creating a sustainable and diverse funding portfolio and by forming strategic partnerships, she paves the way for growth and increased impact. She also utilizes her years of management experience to assist with the growth and development of the ECP team in daily operations.

Her commitment to helping people create a healthier life and planet, paired with her dedication to empowering individuals to be the change they want to see in the world, makes her role at ECP her dream job!

Karyn is a member of the Association of Fundraising Professionals Global. She holds degrees in Non-profit Management from the University of the Pacific and Wildlife Conservation from Penn Foster.

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Karyn Knox

Development Director

 
 

Our Presence

The Educated Choices Program is an international organization with a presence throughout the United States, Canada, and Germany. Through our team of in-classroom educators and our virtual presentations, we have reached more than 1.9 million students and 60,000 classrooms to date.