top of page

A message from our Founder and CEO, Lorena Mucke

Lorena Mucke.jpg

Dear Supporters,

The world is experiencing serious environmental and health problems, many of which are directly related to the current food system, while the Western Diet continues to expand worldwide. In addition, agricultural workers and

farmed animals are subjected to conditions that should have no room in a civilized society.

Our organization is essential in educating and empowering current and future consumers to help transform our food system into a healthier, more sustainable, and more ...



An independent researcher analyzed our 2022 Living Lab data and concluded that we achieved a nearly 50% efficacy rate, meaning that ~ 50% of our viewers make positive changes in their diet.



College (Ages 18+)


Community (Ages 12+)


Secondary (Ages 12-18)

We reached 429,357 individuals around the world.

Middle and high school students make up the vast majority of our audience, clearly demonstrating the need for food education in school settings.


map 2022 report.png

Our curriculum was used in 15 countries across 5 continents, and we are just getting started.

We offered our educational presentations globally in English, Spanish, and German.



We offered educational presentations that focus on our food system’s impact on human health, the environment, and society. Our curriculum is catered to age-specific groups, including middle school, high school, colleges, and community groups, and comes with supporting materials, including lesson plans, activities, discussion prompts, quizzes, and our Next-Steps Toolkit.

Our Curriculum Department updates our presentations regularly with the latest scientific information. They also develop new presentations based on the needs of our audiences and the lack of education in certain subject areas. Check our presentations page for a list of our current offerings.

In 2022, we saw the desire of faculty and community groups to empower their students and members to live healthier, more sustainable lives. More than half of our booking requests were for Healthful Eating and The Environment and Modern Agriculture.


New Partnerships

2022 brought about wonderful opportunities to join forces with organizations around the world with like-minded missions. We have partnered with these and other influential organizations to ensure that our presentations have the most up-to-date information and can reach the most individuals for the greatest impact. Through collaboration, we are able to empower students and community members worldwide with the knowledge to enact real change. (1).png

CM logo no tag no bg HR (1).png

Cultivated meat has been making the headlines lately, especially with the FDA's conclusion that Upside Foods' cultivated chicken is safe to eat.

We at the Educated Choices Program believe that consumers have the right to full transparency and accessible, up-to-date, unbiased information that follows the science so that they can make informed decisions. With this in mind, our organization had the vision to create This comprehensive interdisciplinary knowledge base explores the science of cellular agriculture and cultivated meat anticipating the imminent entrance of this new food technology into the US consumer market and beyond.

This initiative has positioned our organization as the consummate education program in the plant-forward and cultivated meat arena. We have been invited to participate in summits and conferences worldwide, sharing the value of education and our high efficacy.


Media and Speaking Engagements

As the alternative protein industry continues to grow, so does our role in it. We have a unique opportunity as an academic organization to not only educate students and community members by way of our food choice education presentations but also to share valuable insights with others in the plant-forward movement. We have seized this opportunity by forming strategic partnerships with shows and summits worldwide in the areas of plant-based foods and food technology.

In 2022, ECP served as a media sponsor for:

62e2e4bc3ed7706c3fc66e01_The Future of_PP_logo.png

In addition to being seen as a source for food system education through our presentations and website, we are also a valued contributor to panel discussions surrounding the attitudes towards, motivators for, and perceived obstacles for dietary change. This is due to our Living Lab work and resulting data. We were invited to speak at two shows this year and received positive feedback and invitations back for 2023 after both appearances: